Goldfish crackers have been delighting families for decades. And why not? They’re fun, baked with goodies like real cheddar cheese, and absolutely yummy!
With their signature cheesy smile and bright orange hue, Goldfish crackers aren’t just a childhood snack—they’re an American icon woven into family memories. From lunchboxes and picnic baskets to after-school treats and movie nights, these fish-shaped crackers have swum alongside generations.
The story began in 1962 when Pepperidge Farm founder Margaret Rudkin, inspired by European crackers, saw a chance to create a fun, wholesome snack for kids. Made with simple ingredients like real cheddar cheese and milk, they were a welcome alternative to sugary treats.
Goldfish weren’t just tasty; they were adorable. Margaret insisted on adding a friendly smile to each cracker. This playful design turned simple snacks into fun characters that instantly won kids’ hearts and made Goldfish instantly recognizable and memorable.
While the original cheddar flavor remains a classic, Goldfish never stood still. Over the years, they expanded their lineup to satisfy changing taste buds, launching flavors like Parmesan, pizza, cheddar & jalapeño, and even limited-edition collaborations with Sour Patch Kids and Swedish Fish. This commitment to variety keeps the brand fresh for new generations while staying true to its core fans.
Goldfish isn’t just a snack aisle staple; it’s a pop culture symbol featured in movies, TV shows, and video games. Their mascot Finny brings fans together, creating a community that goes beyond snacking! 🎉