Snickers is a globally recognized chocolate bar by Mars, Incorporated. It combines smooth milk chocolate with creamy caramel and crunchy peanuts to deliver the ultimate sweet, salty, and nutty flavor experience.
First introduced in 1930 and named after the Mars family’s favorite racehorse, Snickers quickly became one of the world’s best-selling candy bars, delighting generations of fans.
While the classic Snickers remains a fan favorite, Mars has expanded the range over the years with exciting variations like Almond, Peanut Butter, Crisper, and limited-edition flavors such as White Chocolate.
Available in over 80 countries, Snickers is popular across the United States, Europe, Asia, and beyond. The brand is famous for its memorable “You’re not you when you’re hungry” ad campaign, showcasing humorous scenarios that highlight how hunger can affect your mood and behavior.
Despite being rich in chocolate and caramel, Snickers also packs a protein punch thanks to its peanut content, making it a go-to energy snack for a quick pick-me-up on the go.