Twizzlers are long, twisted candy treats made in the USA. At first glance, they might look like licorice, but they contain no actual licorice extract. The only true licorice candies are the black ones—and that’s exactly how the brand story began.
First crafted in 1929 by The Young & Smylie Confectionery Company, Twizzlers stayed under the radar until the 1960s. Then their popularity soared, and in 1997 Hershey Foods Corporation acquired Y&S, making Twizzlers an official Hershey’s brand.
Legend has it Neil Armstrong’s second words after stepping on the Moon were, “I wouldn’t mind a Twizzler right now.” In 1998, Twizzlers set a Guinness World Record for the longest candy ever made—a 365-meter twist weighing over 45 kg! Despite these epic feats, not everyone’s a fan. Their arch-rival Red Vines keeps the “Twizzlers vs. Red Vines” debate alive and kicking.
No matter how quirky, Twizzlers keep winning hearts worldwide. While the classic red strawberry flavor remains a favorite, other tasty variations include orange, lemon, watermelon, caramel apple, and blue raspberry. You’ll also find fun types like Nibs (bite-size un-twisted pieces) and Candy Straws (perfect for sipping your favorite drink). 🍭
