The Hershey Company–owned iconic mint candy and chewing gum brand Ice Breakers is designed not only to freshen breath but also to break the ice, nurture connections, and bring a little joy to everyday interactions. With a history dating back to the 1970s, this brand has become synonymous with minty confidence, offering a variety of options to suit different tastes and social situations.
The story began in 1976 when Life Savers, later acquired by Hershey’s, introduced Ice Breakers Coolmint gum. Recognizing the need for a mint that delivered fresh breath and self-assurance, they created a product specifically designed for social settings. The success of Coolmint led to the lineup expanding with Spearmint and Wintergreen gums, solidifying their position in the mint market.
But Ice Breakers didn’t stop at gum. In 1994, they entered the mint lozenge category with Original Mints. Sugar-free and bursting with bold peppermint flavor, this product catered to health-conscious consumers while maintaining the brand’s focus on social confidence.
Over the years, Ice Breakers has continued to innovate, expanding its offerings with exciting new flavors, textures, and formats. From the classic chewing gum Fruit Blast to the playful soft bites of Ice Cubes, the brand satisfies diverse preferences while staying true to its core values. Plus, their sugar-free options, like the Sours Mints line, answer evolving consumer demand for healthier alternatives.
Beyond product variety, Ice Breakers has built a strong brand identity. Playful packaging featuring a smiling iceberg mascot and engaging marketing campaigns emphasize the social aspect of their products. They encourage consumers to use Ice Breakers as a tool to break the ice, spark conversations, and feel confident in any situation.
