Efrutti is not your typical candy brand. It offers a playful experience, fruity delight in every bite, and a unique approach to sweets that truly stands out from the crowd.
Efrutti wasn’t born to dominate the candy world. It all started in 1948 when Germany’s innovation-loving Mederer Group entered the sweets arena. Initially focused on other foods, they saw an opportunity to channel their creativity into candies. In 2003, the brand landed in North America, bringing its quirky concepts and playful spirit to a fresh audience.
What sets Efrutti apart is its focus on food-shaped gummies. Imagine chewing on a gummy burger that looks just like the real thing, complete with every “ingredient.” Or savoring gummy pizza slices, hotdogs, or cupcakes. This playful twist on candy isn’t just for show—it sparks interaction and imagination, turning candy time into a fun adventure instead of just a quick sugar fix.
While fun is the name of the game, Efrutti is serious about quality. They use top-notch ingredients and follow strict production standards, ensuring every gummy is safe and delicious. Plus, they’re committed to sustainability, practicing responsible sourcing and reducing their environmental footprint.
